Enterprise and Marketing (Business Studies)

Course Information

Literacy ****
Numeracy **
Communications *****
Creativity ****
Practical *****
Group Work **
Examination Assessment 40%
Non Examination Assessment 60%
EBacc x
Examination Board OCR Cambridge National Certificate
Course Level 1/2

General Information

As a student of Business Studies you will learn not how to navigate the world of commerce, but how to shape it.  The sum of Business is far greater than simply its parts. You are stakeholders in society and as each individual enters the world of work, continues onto further education or even chooses to run their own business, all will take up their role in the global community. 

This qualification is for anyone who wishes to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare you for further study of qualifications in enterprise, marketing or business. 

You will study three mandatory topics as follows:

  • Enterprise and marketing concepts (exam)
  • Design a business proposal (coursework)
  • Market and pitch a business proposal (coursework)

All lessons will be based in an IT room allowing you freedom of research using the internet and the top software for writing up coursework.

This qualification is complemented by a range of GCSE’s such as Sociology, Maths and English. It also complements creative subjects such as Art and Design and can be taken alongside other vocational courses including PE and Creative iMedia.

What will I need to succeed?

You will apply your knowledge and understanding to different business contexts ranging from small enterprises to large multinationals and businesses operating in local, national and global contexts. You will develop an understanding of how these contexts impact on business behaviour. 

  • The interdependent nature of business activity.  
  • Influences on business, business operations, finance, marketing and human resources.
  • Business decision making how different business contexts affect business decisions.
  • The use and limitation of quantitative and qualitative data in making business decisions.

Will this course suit me?

  • Are you interested in the real world of business and want to understand how it all fits together? 
  • Do you like making decisions and think you could spot a business opportunity like an entrepreneur?
  • Would you like to know how a real business is set up and then developed into being successful? 
  • Do you find shows like the Apprentice and Dragons Den riveting TV?

Expected Assessment Requirements:

All results are awarded on the following scale:

Level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2)

Level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified.

Subject Content & Assessment

Individual unit details below:

Unit R064: Enterprise and marketing concepts

1 hour 30-minute written examination

80 marks

OCR-set and marked

Through the first topic you will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business.
Unit R065: Design a business proposal

OCR – set coursework

60 marks

Marked at Swanmore and checked by OCR

In the second topic, you will develop the skills to design a business proposal to meet a specific business challenge. You will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of your product proposal.

The knowledge and skills developed by completing this unit will assist you in the third topic of this qualification.

Unit R066: Market and pitch a business proposal

OCR – set coursework

60 marks

Marked at Swanmore and checked by OCR

In the third topic, you will develop the skills to create a brand identity and promotional plan for your specific business product proposal developed in the second topic. You will develop pitching skills in order to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using your learning, self-assessment and feedback gathered.

The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business.


You can re-sit the examined unit (R064) once before you complete the qualification. OCR will use the best unit result from either sitting to calculate the certification result.

The external assessment will consist of a 1 hour 30 minute externally assessed examination. This will be conducted under examination conditions.

The external assessment will require the skills of analysis and evaluation.

A range of different types of questions will be used, including multiple choice questions, short/medium answer questions and extended response analysis and evaluation questions. The extended response evaluation question will assess content from LO4.

Some of the questions will be context based. You will be presented with a short scenario and will apply your knowledge of enterprise and marketing concepts to produce a relevant response.

Further study is possible at College, you can progress onto OCR’s Level 3 Certificate in Preparing for a Business Venture, OCR’s Level 3 Cambridge Technical in Business, Introductory Certificates in Marketing or A Levels in Business Studies or Economics.