Media Studies

Course Information

Literacy *****
Numeracy **
Communications *****
Creativity ****
Practical ***
Group Work ****
Examination Assessment 70%
Non Examination Assessment 30%
EBacc x
Examination Board EDUQAS
Course GCSE

General Information

‘The media’ refers to the different channels we use to communicate information in the everyday world. 

Media Studies involves the close analysis of the images, sounds and text that we experience via the media. It is the study of individual media texts (such as films, TV shows, magazines, websites) and 

  • Who made them (“institution”)?
  • How they were made (“process”)?
  • Why they were made (“purpose”)?
  • Who they were made for (“audience”)?
  • What rules were followed when making them (“conventions” and “genre”)?

Media Studies is also about appreciating the skill and creativity which goes into the production of media texts. Just as analysing the different techniques used in the creation of a poem or novel helps you appreciate the talent of the writer, so does learning about media techniques help you appreciate value the skill with words and pictures that the creators of a media text must possess.

What does a successful Media Studies student look like?

  • A passion for English Language
  • Someone who always questions why and how?
  • A person who is perceptive and observant to the world around
  • Someone with an interest in history and a changing, developing society
  • A creative and critical thinker 
  • A person who can think outside of the box, be completely independent and be reflective
  • A confident user of IT programmes
  • An editor of their own work
  • A competent writer, using standard English to articulate viewpoints and perspectives
  • A follower of current affairs and entertainment news
  • Access to magazines and newspapers
  • An analytical mind

Subject Content

GCSE Media Studies engages students in the in-depth study of media products in relation to the four areas of the theoretical framework:

  • Media language
  • Media representation
  • Media industries
  • Media audiences.

Students will study media products from all of the following media forms:

  • Television
  • Film
  • Radio
  • Newspapers
  • Magazines
  • Advertising and marketing
  • Online, social and participatory media
  • Video game industry
  • Music industry

How is it assessed?

Component 1 exam: 

  • 1 hour 30 minutes
  • 80 marks
  • 40% of GCSE final grade

Section A will focus on Media Language and Media Representations. Questions in this section will test on two from the following: magazines, marketing (film posters), newspapers and print advertisements. 

Section B will focus on Media Industries and Media Audiences. Questions in this section will test on two from the following: radio, film industry, newspapers or video games.


Component 2 exam: 

  • 1 hour 30 minutes
  • 60 marks
  • 30% of GCSE final grade

Section A will be based on a screening from an extract of one of the television Close Study Products and can test any area of the theoretical framework.

Section B will be based on the music Close Study Products can test any area of the framework.


Non-exam assessment – creating a media product:

  • A choice of one of five annually changing briefs on a range of media
  • 60 marks
  • 30% of GCSE

Students will produce:

  • A statement of intent/ a brief explaining what they intend to create and why
  • A media product for an intended audience

What careers it can lead to after leaving Swanmore College


Presenter (TV/Radio)




Media Research

Designer (Costume/ Set)

Camera Operator

Web Design

Production (Radio/TV, Film)


Editing and Proofreading

Sound Engineer



Multimedia Architect


Public Relations



Event Management

Games Designer

Project Manager

And many more!