KS4 Enterprise and Marketing
Please click on the links below to find out more about each unit.
| Year Long Term Objective: Learners will develop essential knowledge and understanding of enterprise and marketing concepts. | ||||||
| Year | Autumn 1 | Autumn 2 | Spring 1 | Spring 2 | Summer 1 | Summer 2 |
| Medium Term Objective: Learners will develop essential knowledge and understanding of enterprise and marketing concepts | ||||||
| 10 | Introduction to business and marketing and RO64 | RO65 – Market segmentation and market research | RO64/65 – Product design and product life cycle | RO64/65 – Product development | RO64/65 – Business Costs | RO64/66 – Branding |
| Medium Term Objective: learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal | ||||||
| 11 |
RO64 – Business ownership & functional areas | RO66 – Planning a pitch | RO66 – Delivering a pitch to independent audience | RO64 – Business and marketing concepts (revision) | RO64 – Business and marketing concepts (revision) | Exam Season |