KS4 Curriculum

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KS4 Enterprise and Marketing

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Year Long Term Objective: Learners will develop essential knowledge and understanding of enterprise and marketing concepts.
Year Autumn 1 Autumn 2 Spring 1  Spring 2 Summer 1 Summer 2
Medium Term Objective: Learners will develop essential knowledge and understanding of enterprise and marketing concepts
10
 Introduction to business and marketing and RO64 RO65 – Market segmentation and market research  RO64/65 – Product design and product life cycle  RO64/65 – Product development RO64/65 – Business Costs RO64/66 – Branding
Medium Term Objective: learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal
11

 RO64 – Business ownership & functional areas RO66 – Planning a pitch RO66 – Delivering a pitch to independent audience RO64 – Business and marketing concepts (revision) RO64 – Business and marketing concepts (revision) Exam Season

Introduction to business and marketing and RO64

Example Key Words

Market segmentation
Market research
Customer profile
Primary research
Secondary research
Sampling methods

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO65 - Market segementation and market reearch

Example Key Words

Survey
Focus group
Published literature
Test marketing
Interview
Competitor research

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64/65 - Product design and product life cycle

Example Key Words

Draft design
Final design
Feedback
Self assessment
Modifications
Review

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64/65 - Product development

Example Key Words

Packaging
Proposals
Mind map
Moodboard
Creative techniques
Analysis

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64/65 - Business Costs

Example Key Words

Fixed costs
Variable costs
Revenue
Sales output
Profit
Breakeven

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64/66 - Branding

Example Key Words

Trust
Recognition
Image
Quality
Differientiation
Brand loyalty

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64 - Business ownership & functional areas

Example Key Words

Sole trader
Partnership
Franchise
Public Limited Company
Private Limited Company
Liability

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO66 - Planning a pitch

Example Key Words

Brand identity
Script
Keynote slide
Speaker notes
Visual Aids

FBV: Tolerance, Mutual respect, Democracy
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO66 - Delivering a pitch to independent audience

Example Key Words

Communication
Professionalism
Timings
Structure
Appearance
Audience

FBV: Tolerance, Mutual respect, Democracy
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64 - Business and marketing concepts (revision)

Example Key Words

Pricing strategies
Advertising methods
Sales promotion techniques
Capital
Business Plan
USP

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education

RO64 - Business and marketing concepts (revision)

Example Key Words

External factors
Design mix model
Economy
Extension strategies
Customer feedback
Start-up

FBV: Tolerance, Mutual respect, The rule of law
CC: Social, Economic
UNRC: 13 – Sharing throughts freely 17- Access to information 02 – No discrimination 29 – Aims of education